QIMAM Program

The QIMAM program, in partnership with the CRI of Casablanca-Settat, is a 6-month support program for 100 MSMEs in the region, with the objective of accelerating their growth in order to strengthen their development and competitiveness on the market.
The teams of the CRI of Casablanca-Settat and the Moroccan Center for Innovation and Social Entrepreneurship (MCISE) embody a unique public-NGO partnership, collaborating to offer TPMEs end-to-end support.
The teams of the CRI of Casablanca-Settat and the Moroccan Center for Innovation and Social Entrepreneurship (MCISE) embody a unique public-NGO partnership, collaborating to offer TPMEs end-to-end support.

QIMAM is an intensive support program to reveal the potential of MSMEs in the Casablanca-Settat region, with the aim of accelerating their growth, strengthening their competitiveness and putting them on a sustainable growth trajectory. The program combines the 3 pillars of support: consulting, training and networking.

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Individual and customized consulting

Individual and customized consulting is provided by the program's experts after an initial diagnosis to identify growth levers, followed by information, training and mentoring sessions.

Boot Camps

Intensive training sessions led by experts to feed your strategic thinking and strengthen your skills.

Networking

Networking and Networking: Networking and sales opportunities, business network development is provided and encouraged.

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QIMAM 1st Edition

In 2020, 100 entrepreneurs were selected to participate in the first edition of the program. During 12 months of support, the 100 entrepreneurs benefited from 4 regional Boot Camps, 49 Workshops, 18 meetings with inspiring guests and entrepreneurs as well as 114 hours of mentoring. The themes and planning of these activities were adapted during the program according to the needs and objectives.

The competitive logic of the program allowed 32 entrepreneurs to succeed and complete the coaching process, to develop the strategic and operational timeframes of their MSMEs and to emerge with a business plan facilitating access to the market and financing.

Among the 32 winning companies of the 1st promotion, 10 stood out and were able to meet the 4 criteria for the QIMAM Label.

Attendance and commitment

Active participation in 100% of QIMAM support activities : Boot Camps, mentorat, follow-up, focus groups, mise en relation, etc.

Community Engagement

Taking the initiative: proposing solutions to problems common to QIMAM entrepreneurs

Participation in activities planned to energize the QIMAM community (Mentoring, Speed Networking, etc.)

Deliverables

Active participation in 100% of QIMAM support activities : Boot Camps, mentorat, follow-up, focus groups, mise en relation, etc.

Sales evolution

Projects launched before QIMAM Half-yearly evolution compared to the year N-1 and N of +10% of the turnover Projects launched during QIMAM according to sectors Services: 4,000 < turnover < 8,000 MAD/month Industry: 10.000 < turnover < 50.000 MAD/month IT : 2.000 < CA < 5.000 MAD/month Handicraft and well-being: 3.000 < CA < 10.000 MAD/month

1st Edition Laureates

Impact

of the MSMEs laureates of the program have a regular turnover and live from their activities
0 %
of SMEs created their legal status during the program and 6 MSMEs moved from the informal sector to the formal sector
0 %
of fundraising in different programs (INDH, CCG)
+ 0 %
increase in the overall turnover of MSMEs between 2020 and 2021
0 M MAD
of the SMEs laureates made their first sales during the program
0 %
direct and indirect jobs created by the MSMEs laureates of the program between 2020 and 2021
0
new partnerships achieved by the MSMEs laureates during the support period
0