We are proud to announce that 100 SMEs from the Casablanca-Settat region were selected to participate to the 3rd edition of the QIMAM program. QIMAM is an intensive support program to reveal the potential of SMEs in the Casablanca-Settat region, with the aim of accelerating their growth, strengthening their competitiveness and putting them on a sustainable growth trajectory. The program combines the 3 pillars of support: consulting, training and networking.

The Regional Investment Center of Casablanca-Settat in partnership with the Moroccan Center for Innovation and Social Entrepreneurship (MCISE) launched the 3rd edition of the program “QIMAM” for the selection of 100 TMPE beneficiaries in the Casablanca-Settat region.
Following the success of the two previous editions with nearly 900 applications received and 69 final winners of the program, the kick-off of the 3rd edition was given and will be extended until September 30 for this program of support for entrepreneurs and project leaders in the region.
Between 2020 and 2022, QIMAM has been able to support more than 360 entrepreneurs in 11 provinces of the region by offering them a framework to develop their SMEs and by facilitating their access to information, business networks and financing. The program support entrepreneurs on several levels: development of project ideas, elaboration of a business plan, commercialization of products, team structuring, presentation of an effective and impactful pitch, elaboration of a marketing strategy and opening up to the digital world.
At the end of the two editions of the program, the finalist SMEs have seen their turnover increase considerably by an average of 65%, 70% of them have made their first sales, and have generated 200 job opportunities. They have also benefited from the program’s network and have developed nearly 180 partnerships.
Aiming to strengthen the competitiveness of small and medium-sized businesses and to set them on a sustainable growth path, the program combines the three pillars of support: training, mentoring and networking. Individual and customized advice is provided by the program’s experts after an initial diagnosis to identify growth levers, followed by information, training and mentoring sessions.